EVERY PRODUCT COMES FROM A DREAM
To do this, each piece of clothing has to be created using a very diffcult design process that taps into the creativity kept within our dreams. Making each one a visual photograph, from our subconscious mind.
2-ICONIC is histories first fashion label to use dreams for clothing design. Making the first clothing to be designed by dreams.
THE MISTERY STILL REMAINS
WHY DO WE DREAM?
We've all asked this question, but it still remains a mystery. Except for one proven truth. Histories most influential creators all attributs the inspiration for their creation to one thing: their dreams.
Back then, dreams were used as a creative tool by icons. But their power was only known by few; leaving them to later to be lost with time...
The power kept within our dreams must not be ignored any longer. In order for the next generation of disruptors to succeed, they must use them.
2-ICONIC’s goal is to inspire artists, musicians, and entrepreneurs to use their dreams. Leading creators everyday to this new source of untapped creativity.